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Grow your sales career by leveraging data to create critical insights & meaningful results
For six years, we’ve delivered hands-on education to growth-minded professionals, equipping them with the tech-driven skills for the future of work. Now, we're taking our programs fully online to ensure the safety of our community and prepare our learners for the increasingly remote workforce.
Data plays a critical role in sales. Sales leaders must be able to leverage data and technology to generate insights that inform sales decisions and activities.
Data Analytics for Sales Leadership is an introduction into how you can better collect, clean, analyze, and visualize data using Microsoft Excel and Google Sheets to make better data-driven sales and business decisions.
In conjunction with the Canadian Professional Sales Association, this 12-hour course explores sales-specific case studies that cover sales planning and execution, forecasting, pipeline management, sales rep performance, and much more.
* CPSA Professional Development Units are given only to CPSA members. All participants will receive a certificate upon satisfactory completion of the course.
This program was created by industry leaders for industry leaders in partnership between Lighthouse Labs and the Canadian Professional Sales Association. The course is for seasoned and aspiring sales leaders who understand the value of data in making informed business and sales decisions and could benefit from hands-on, outcome-focused training.
Data Analysis Foundations
Data Analysis Techniques
Planning & Forecasting
Data Visualization & Dashboards
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Remote classes use live-stream technology to encourage collaboration. Our instructors and mentors provide personalized help for all your questions to allow you to work through the activities.
Collect, clean, analyze and visualize data for:
What if you have questions during or after each class? That’s where our mentorship comes in. Mentors and instructors are available to answer your questions in real-time, or on Slack.
By the end of this program, learners will be able to:
Identify relevant data to be collected, combined, and analyzed to support sales team goals
Present and communicate data insights by building data visualizations and data stories to inform sales planning & forecasting
Analyze team performance and organizational data to answer questions regarding sales team needs
Interpret the obtained quantitative results to validate hypotheses and gather meaningful sales team insights
Apply formulas and functions to perform calculations or transformations on data
Apply the data analysis process from start to finish on relevant sales data
Sales is both an ‘art’ and a ‘science’ and the ‘science’ side includes sales processes, CRM, market information and other areas which create a large and growing amount of data. Sales leadership requires an increasing ability to turn data and reports into actionable insights. A course on data analytics can really help sales leaders know what data to look for, how to analyze it, and what actions can be taken to improve results. Learning data analytics and continuously improving the resulting insights and actions can be a competitive advantage.
Board Director, Canadian Professional Sales Association
Data is the answer to many profound sales challenges. Identifying market and sector opportunities, improving individual and team performance are just a few examples. The key is to be driven to investigate - then make the effort to analyze and draw insights using the right tools and frameworks. Finally, applying the conclusions to actionable strategies leads to measurable results. Make data your ally.
Head of Sales & Partnerships, Underknown
* Prices are in Canadian dollar (CAD). Plus any applicable taxes. CSPA member discount cannot be combined with other discounts or scholarships.
** Times based on your current timezone ()
Sorry, this program is not currently available in B.C.
How Sales Leaders Can Benefit From Using Data
Everyday Uses of Data
The Growing Impact of Data
How Big Data Is Fuelling The Future of Workforce