Data Analytics for Sales Leadership
Grow your sales career by leveraging data to create critical insights & meaningful results
Register Now Download CurriculumCOVID-19: LEARN FROM HOME 🔻
LEARN FROM HOME 🔻
For six years, we’ve delivered hands-on education to growth-minded professionals, equipping them with the tech-driven skills for the future of work. Now, we're taking our programs fully online to ensure the safety of our community and prepare our learners for the increasingly remote workforce.
See the Online ExperienceCourse Overview
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12 Hours over
4 Days -
Rolling Start Dates
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Sales Case Data
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CPSA Credit*
Data plays a critical role in sales. Sales leaders must be able to leverage data and technology to generate insights that inform sales decisions and activities.
Data Analytics for Sales Leadership is an introduction into how you can better collect, clean, analyze, and visualize data using Microsoft Excel and Google Sheets to make better data-driven sales and business decisions.
In conjunction with the Canadian Professional Sales Association, this 12-hour course explores sales-specific case studies that cover sales planning and execution, forecasting, pipeline management, sales rep performance, and much more.
* CPSA Professional Development Units are given only to CPSA members. All participants will receive a certificate upon satisfactory completion of the course.
WHAT YOU WILL LEARN
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DAY 1 Data Analysis Foundations
Learn the foundations of data analysis including the analysis process, calculating descriptive statistics and data cleaning using Excel functions such as VLOOKUP.- Data analysis process
- Descriptive statistics
- Data cleaning with Excel
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DAY 2 Data Analysis Techniques
Dive deeper into data collection by applying advanced Excel functions and pivot tables to sales data.- Data collection for team and organization insights.
- Analyze key metrics (average deal size, number of deals, cycle time, win rate)
- Data-driven decision making
- Apply concepts of analyzing data to execute on sales targets
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DAY 3 Planning & Forecasting
Employ models for forecasting and planning. Learn to create linear regression models to identify relationship between variables.- Data collection for sales planning and forecasting
- Correlation and linear regression in Excel
- Trend analysis
- Analyze and interpret discrepancies between predicted outcomes and actual outcomes
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DAY 4 Data Visualization & Dashboards
Visualize your findings and prepare insightful dashboards to build a data-driven business case.- Data visualization best practices and concepts
- Build data-driven business case to improve the cycle of selling
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Download The Curriculum
How we Teach.
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Interactive Live Online Classes
Remote classes use live-stream technology to encourage collaboration. Our instructors and mentors provide personalized help for all your questions to allow you to work through the activities.
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Hands-on Sales-Related Activities
Collect, clean, analyze and visualize data for:
- Sales planning
- Sales execution
- Forecasting
- Pipeline management
- Sales rep performance
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Online Mentorship
What if you have questions during or after each class? That’s where our mentorship comes in. Mentors and instructors are available to answer your questions in real-time, or on Slack.
Instructors
These data professionals bring years of experience and passion for mentorship into our classroom.
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Lindy DeCosteData Analytics InstructorLeveraging 10 years of pension data analytics experience as a qualified Actuary, Lindy DeCoste brings a unique skillset and perspective to her role as technical writer and instructor of the Data Analytics for Sales Leadership course.
Message from the CPSA
Richard Barber, Certified Sales Leader (CSL), MBA
Sales is both an ‘art’ and a ‘science’ and the ‘science’ side includes sales processes, CRM, market information and other areas which create a large and growing amount of data. Sales leadership requires an increasing ability to turn data and reports into actionable insights. A course on data analytics can really help sales leaders know what data to look for, how to analyze it, and what actions can be taken to improve results. Learning data analytics and continuously improving the resulting insights and actions can be a competitive advantage.
Board Director, Canadian Professional Sales Association
Gary Fearnall, Certified Sales Leader (CSL)
Data is the answer to many profound sales challenges. Identifying market and sector opportunities, improving individual and team performance are just a few examples. The key is to be driven to investigate - then make the effort to analyze and draw insights using the right tools and frameworks. Finally, applying the conclusions to actionable strategies leads to measurable results. Make data your ally.
Head of Sales & Partnerships, Underknown
PAYMENT & DATES
Start Dates
Jun 15 - Jun 24
Format*
Tue & Thu 2:00:00 PM EST
* Prices are in Canadian dollar (CAD). Plus any applicable taxes. CSPA member discount cannot be combined with other discounts or scholarships.
** Times based on your current timezone ()
