In our information-saturated world, data is increasingly integral to all careers. Sales leaders engage with data on a daily basis, whether tracking sales statistics or analyzing personnel performance metrics. Operating in these jobs without having the expertise to use data expertly is like scuba-diving without goggles: your vision will be so blurred you’ll barely be able to make out what you’re looking at. There’s a wide range of data courses available, but few that are uniquely relevant to sales leadership. Lighthouse Labs is changing that with our new Data Analytics for Sales Leadership course, presented in partnership with the Canadian Professional Sales Association (CPSA). CPSA members are eligible for a discount of $400 on the course price.

Students in this course will spend 12 hours over 4 days learning about how to use data analytics as sales leaders. The course is hosted on an interactive remote learning platform, that seamlessly integrates hands-on activities and personalized mentorship.

Learn Data Techniques Essential to Sales Leadership

Students of this course will learn a variety of concepts and techniques foundational to data analytics, and how these concepts specifically intersect with sales leadership. The curriculum integrates hands-on, practical learning, so that students graduate with confidence in their ability to use data effectively in their careers.

Through studying sales-specific case studies, students will learn about areas related to sales rep performance, pipeline management, and sales planning and execution.

Some of the data analytics skills students will learn during this course include:

  • Descriptive statistics
  • Data sourcing & data cleaning
  • Foundational & advanced spreadsheet functions
  • Calculating metrics
  • Data-driven decision making
  • Trend analysis, sales planning & forecasting
  • Data visualization techniques

Why Learn Data Skills As a Sales Leader?

Data is increasingly being integrated into nearly every industry across the board. In our modern, digitized world, the quantity of information available to us is nearly unprecedented.

Not taking advantage of data isn’t just passing up an opportunity — it’s resisting a tide that’s going to sweep you up no matter how much attention you pay to it. You can go with the flow and let it lead you to the bounty, or you can get swept away and lose your bearing.

Mobilizing data-driven insights for your work in sales leadership can help you work more effectively and efficiently in several different areas, including:

  • Cycle of Selling
  • Team management
  • Trend forecasting
  • Insight presentation & communication

Want to learn more about using data as a sales leader? Check out our blog here.

A Foundational Data Skills for Sales Leaders Certificate Program

All students who successfully complete this 12-hour, 4-day course will receive a certificate. Students who are CPSA members will additionally receive one Professional Development Unit per hour, up to a total of 12 for the 12-hour duration of the course.

Registration is open beginning February 16th, 2021. The course will begin on April 14th.

Ready to take your sales leadership career to the next level?